Thank you!

Hello class

I just wanted to say thank you for all of your work.  It was a pleasure to spend this short time together.  I really enjoyed your powerpoint presentations and seeing you develop your blogs.

I have officially submitted your final grades.  I wish you all the best in your future and I hope that you have a great and safe Spring Break!

Thanks

Dr. S. Jeannette Guignard EdD, MBA

    626-824-9840

   jenn.guignard@gmail.com

   www.knowledgecreation.org

    Connect with me at www.linkedin.com/in/sjguignard

Class Ending

Thank you so much to everyone who has already uploaded your ppt presentation project.  As a reminder, we do have a final in class tomorrow.  Attendance for the entire class period is mandatory.

The final consists of 20pts of true/false and multiple choice questions plus 10 points of  4 short essay questions.  In addition to general strategies that we have covered you should understand the ROI concepts that I lectured on last week.

I look forward to seeing everyone tomorrow!
Dr. G

Your Slideshare Link

I'm looking forward to seeing your final presentation.  Please post your name and URL to your Slideshare presentation here.

Thanks
Dr. G

Understanding the ROI of Social Media Efforts

Hello Class

Welcome to week 2!  I hope that you are getting comfortable with your blog.  In our second class meeting we will be discussing social media strategies.  We will begin the class learning how we can measure the effectiveness of our social media campaigns to determine if our efforts to utilize them, is actually paying off.

If you find yourself thinking, "oh no, that doesn't sound very fun..." you are not alone. There are many surveys and reports out there that suggest that more than 80% of businesses using these tools do not have precise return on investment (ROI) metrics in place.

I will be covering this in detail today, in the meantime take a look at this article
http://mashable.com/2009/10/27/social-media-roi/

What do you think?

Homework 1- Define Social Media & Importance

Hello Class

At this point you should be set up with your own blog.  Our class discussion this week will be:

1)What do you think is Social Media?
2) Why are Social Networks important in the marketing mix?

Welcome to Social Media Marketing Strategy Winter 2012

Hello class!

 

I want to welcome you to Social Media Marketing Strategy Winter 2012.  I am looking forward to meeting everyone in person on the first day of class.  I actually will not be using this Moodle forum very much, only because we have A LOT of social media websites that we will be using and I don't want to confuse you as to where to go for information.  

 

In short, this is a really fun class.  I believe that it will be very helpful to you.  Social media is really becoming a mainstream part of our lives and it is important for you as business professionals to both understand it, and to leverage it.  Do remember that although we have fun, we must still work hard, we will have in-class work/case studies, homework assignments, a small project and a final exam, so I will be keeping you busy the next 3 weeks.  

 

Please see the syllabus details on what is required.  It is important for you to be present for all three class meetings. 

 

As always, please don't hesitate to ask questions.  In fact, I encourage you to communicate with me as much as possible and express any concerns right away.  The best way to reach me out of class is by email jenn.guignard@gmail.com but you can find all of my contact information on the syllabus.

 

Again, I'm looking forward to meeting each of you and to a great class!

 

Thanks

Jeannette

 

Dr. S. Jeannette Guignard

UCR Instructor

Social Media Marketing